Owner Resource

Package store remodel checklist for independent owners

Use this checklist before you spend on contractors, signage, or a full redesign. It is written for liquor store and package store owners who want more foot traffic, a premium look, and a cleaner path through local rules.

1. Capture what you have today

• Phone photos of the full exterior (day and evening if illuminated)
• Interior walk-through photos: entry, aisles, coolers, checkout, back stock
• Rough square footage and which walls you can move vs. cannot
• Any city violation notices, permit letters, or hearing dates
• Competitor storefronts on your same corridor (what stands out)

2. Exterior & curb appeal

• Facade condition: paint, panels, stone, metal, awning, doors
• Primary storefront sign readable at driving speed
• Window graphics that look intentional (not cluttered paper signs)
• Lighting so the brand still reads after dark
• Security hardware integrated cleanly (not bolted-on afterthoughts)

3. Interior that sells

• Clear path from door to high-margin spirits and featured wine
• Display zoning: value, premium, craft, seasonal, gifts
• Checkout environment: clean, bright, branded, queue-friendly
• Cooler fronts and endcaps that do not look temporary
• Ceiling, floor, and lighting upgrades that make the room feel newer

4. Brand & signage package

• Logo usage consistent across exterior, windows, interior headers
• Illuminated letters or cabinet sign where code allows
• Large-format wall graphics and wayfinding
• Color and material palette that feels upscale, not generic

5. Approvals & community standards

• Confirm local sign and facade rules before fabrication
• If you need a variance or license presentation, align design with safety and neighborhood elegance
• Document how the remodel improves appearance for the community

See also: Alcohol license & permits guide and License & Permit Consulting.

6. Budget priority order (typical)

1. What people see from the street (facade + main sign)
2. Entry experience and first 15 feet inside
3. Checkout and premium display zones
4. Secondary graphics and remaining aisle polish

Details: What to remodel first on a liquor store.

7. Before you book fabrication

• One clear concept (not three competing styles)
• Dimensions verified on site
• Permit path agreed
• Timeline that matches your busy seasons