Owner resource · Front counter
Liquor store front-counter impulse zone for owners
The last two feet before pay is free merchandising. Cluttered counters lose add-ons; a clean impulse zone lifts basket size without feeling like a dollar store.
Owner rules at the counter
- 1. One primary impulse shelf — singles, minis, or RTDs with a clear price story.
- 2. Sightline to the door — staff can sell and still watch entries.
- 3. No cardboard fortress — cases behind the counter stay off the customer face.
- 4. Seasonal strip only — promos with an end date, not permanent sticker chaos.
- 5. Lottery / age check adjacency — legal workflows that still look intentional.
- 6. Brand finish on the desk — counter materials match the rest of the remodel package.
Related: checkout design · impulse endcaps · security balance · free consultation
Free design consult Mon–Thu 7am–7pm CST · 312.933.3745
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