Owner resource · Seasonal displays
Liquor store seasonal display calendar for owners
Seasonal stories sell — until last year’s vinyl never comes down. A simple calendar keeps endcaps fresh and the brand package looking intentional year-round.
Plan the year without clutter
- 1. Fixed feature ends — two or three permanent story positions that swap graphics on a schedule.
- 2. Holiday windows — install/remove dates for Super Bowl, July 4, Thanksgiving, NYE, etc.
- 3. Cooler strips with end dates — temporary beer stories that do not become permanent mess.
- 4. Premium wall rotation — spirits features change monthly, not daily tape chaos.
- 5. Print kit standards — fonts, sizes, and holders match the remodel package.
- 6. Staff checklist — who pulls old signs and when, so the calendar actually runs.
Related: impulse endcaps · premium spirits display · window graphics · free consultation
Free design consult Mon–Thu 7am–7pm CST · 312.933.3745
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