Owner resource · Shelf & price

Liquor store shelf-edge and price sign design for owners

Customers decide in seconds on the shelf. Messy tape, mismatched fonts, and promo chaos make a store feel cheap — even when the inventory is strong.

Owner rules that protect the brand

1. One edge system — same holder style and type hierarchy across aisles.
2. Price vs story — price is clear; brand story stays on feature ends and walls.
3. Promo strips with an end date — temporary deals should not become permanent visual noise.
4. Premium zone discipline — fewer stickers, better light, and cleaner faces for high-margin bottles.
5. Color-coded categories only if readable — codes help staff, not confuse guests.
6. Print standards — fonts, sizes, and materials defined so any location stays on brand.

Free design consult Mon–Thu 7am–7pm CST · 312.933.3745