Owner resource · Feature merchandising

Liquor store endcap and feature table design for owners

Endcaps and feature tables drive margin when they look planned. A random stack of cases mid-aisle kills flow and the brand you paid to remodel for.

Owner design priorities

1. Fixed feature footprints — known zones that can rotate product without rebuilding the floor.
2. Height and light — product and price read from the main path and in photos.
3. One story per zone — wine flight, RTD, or spirits feature — not five competing dump displays.
4. Clear aisle width — features never block cooler doors or rush-hour queue.
5. Brand-matched headers — permanent frame, changeable promo copy.
6. Tear-down clean — empty zone still photographs premium between campaigns.

Free design consult Mon–Thu 7am–7pm CST · 312.933.3745